WORKSHOP: Controlling Foreign Manufacturers: Smart Tips for Brand Owners

Session Type...

SPEAKERS:

Mitsuaki

Matsumura

Head of IP Licensing for Asia Pacific & EMEA
IBM

David

Massey

PCO
NNE

Esha

Cruickshank

PCO
NNE

Tim

Ang

Singapore Polytechnic
LES Singapore

Sandeep

Malhotra

Executive Vice President, Products & Innovation, Asia Pacific
Mastercard

John

Cheng

Founder
Innovate 360

Abstract:

Cross-border manufacturing partnerships are essential for scaling production but pose significant risks to intellectual property. What do you do when your sole-sourced contract manufacturer registers your brand or invention under their own name for a product your company designed? How can you protect your rights and prevent misuse? This all-women workshop will share practical strategies and expert insights on maintaining brand and innovation protection, addressing the pain points of reporting, tool development control, IP filing and enforcement, and how to handle sensitive relationships with key contractors in the face of cultural barriers, including how to protect know-how when suppliers need to be terminated to address critical changes to the company’s supply chain strategy due to various reasons.