WORKSHOP: Cross-Cultural Negotiations

Session Type...

SPEAKERS:

Pascal

Hetzscholdt

Senior Director of AI Strategy & Content Integrity
Wiley

Emmanuel

Gougé

UPC Judge
Court of Appeal, Unified Patent Court

Ralph

Nack

Noerr

Guo

Ming

NONFORM

Igal

Vainer

Technology Architect
Personal Digital Spaces

Ken

Kong

Head of Commercial, ASEAN
Patsnap

Abstract:

The Women in Licensing Alliance (“WILA”) workshop will explore how people of different countries may negotiate based upon whether they have low or high context perspectives. It will offer an interactive audience paired negotiation role-play highlighting various differences in cross-cultural communications. The workshop will conclude with a networking session.

The research of anthropologist Edward T. Hall has shown that cultures may be defined as either low or high context in their way of viewing relationships and communicating.

This workshop will explore these cultural profiles and the way they may affect a negotiation between two people, one from a high context culture and the other from a low context culture. Audience members will have the opportunity to try their hand at negotiating using high and low contact approaches via an IP license fact pattern. This is not gender-specific and all are welcome. As is tradition, we will end the workshop with a toast and networking.