This panel will explore the complex relationship between artificial intelligence, particularly large language models (LLMs), and the data and IP assets they rely on. Experts will discuss the current challenges in data acquisition, licensing and content usage by LLMs, the impact on content developers, content availability, and the evolving data market. Additionally, the panel will examine how AI is reshaping the value of data and content, influencing market dynamics and the strategies employed by content owners and developers. The discussion will address the need for an efficient and fair market for licensing data and content, aiming to highlight sustainable and equitable solutions for the future of AI and data markets.