Magnus Hakvåg is CEO of House of Knowledge, a consultancy that offers strategic advice on how best to protect a company’s innovations and competitive advantages. An expert of over 24 years in innovation, IP/IPR and standards, Magnus served as Convenor of the ISO working group on innovation management terminology (leading to the publication of ISO 56000:2020) and was involved in the revision of the OECD Oslo Manual (4th edition, 2018). Hakvåg also teach for CEIPI/University of Strasbourg at the Executive MIPLM (Intellectual Property Law and Management).