Marianne Frydenlund

Vice President, IoT
Avanci

During her career, Marianne has gained a unique in-house perspective on IP-related business practices within the wireless ecosystem.

At Avanci, she is developing and leading new licensing solutions for the Internet of Things (IoT) beyond the automotive industry. During 2023, Marianne launched the Avanci Aftermarket, Avanci 4G Smart Meter and Avanci EV Charger programs, all of which include dozens of licensors and several initial licensees.

Marianne joined Avanci from Nordic Semiconductor, where she was most recently Senior Vice President, Legal & Compliance, with responsibilities including patent licensing activities, concluding several ground-breaking agreements. Earlier in her career, Marianne worked for Huawei Technologies, Nexans Norway AS, Equinor and Aker Solutions where she focused on legal issues associated with technology-related commercial transactions.

A graduate of the University of Oslo School of Law, Marianne chaired the Board of the Norwegian Company Lawyers Association (NCLA) for 4 years where she was involved in their mentoring programs aimed at helping women advance in business and technology-related careers. Marianne is among the IAM Strategy 300 and one of World IP Review’s 2023 Shining Lights, recognizing influential women in intellectual property. In 2024, Managing IP recognized Marianne as one of 50 most influential people in IP.